AIGA Creative LeadCon held in Philadelphia at Drexel University, drew in a national audience of established and emerging creative leadership. The goal of this conference was to empower designers to grow as leaders, strategic thinkers and inspirational motivators for positive change. Kradel-Weitzel had the pleasure of delivering a workshop and serving as a panelist.Read More
This July, Maribeth Kradel-Weitzel completed a week-long executive certification program at Yale University's School of Management. Some of Yale's top talent shared their latest research and perspectives about managing consumer relationships, leadership decision-making strategies, leading organizational change, retaining talent, organizational structure, and negotiation strategies. Attendees included senior management employed at such organizations as Amazon, Google, IDEO, The New York Times and more.
Along with panelists Beth Shirrell, Megan Fuller, Todd Kramer, Rob Fleming, and moderator Dana Scott, Kradel-Weitzel spoke as part of the 10th annual Jefferson Faculty Day keynote presentation. The theme of the event was "New Frontiers in Collaboration" and topics discussed focused on collaboration, teaching across disciplines, student engagement, pedagogies in practice, and general teaching and learning. Kradel-Weitzel spoke about techniques for embracing conflict as a motivational tool and achieving clarity in teamwork through analysis of communication styles, working styles and managing expectations.
The Philadelphia Department of Public Health came to the graphic design communication program at Jefferson University and asked us to help them solve communication issues around heat emergency preparedness and resilience in Philadelphia. The students responded to this complex topic with unique system based solutions that evolved from a process based in design thinking. Through an intensive research and testing process, students produced deliverables working across many forms of communication media with an embrace of speculative technology. Along with colleagues Beth Shirrell and Renée Walker, Kradel-Weitzel presented this unique project at the AIGA Conference: MAKE, held in Indianapolis, Indiana.Read More
In collaboration with the occupational therapy program, Kradel-Weitzel leads Jefferson University graphic design students in the development of experimental pharmaceutical packaging concepts.Read More
Chess at Three is a national company that provides chess instruction to children starting at age three. Kradel-Weitzel brought the company in to partner with students in her Package Design course at Thomas Jefferson University. Chess at Three was looking to make their first venture into product design by bringing their unique, story and character focused curriculum to a larger market.Read More
Kradel Design was one of 35 designers/firms invited to create a poster to commemorate the 35th anniversary of the Philadelphia chapter of AIGA: The Professional Association for Design. The collection was inducted into the AIGA Institutional Archives collection at the national headquarters.Read More
In the Fall 2016 issue of HOW Magazine, Ellen Shapiro’s article, “Philadelphia, City of Designerly Love,” highlights the exciting design scene in Philadelphia. Kradel Design is one of 7 area design firms featured.Read More